3 Tips for Real Estate Social Media Success
Social Media and Selling Real Estate
The social media landscape is constantly changing. To be successful at promoting your real estate business, you must keep up with the newest platforms and features. Right now, Instagram visuals and Facebook Live videos are hot. Those taking advantage of these platforms and features are proving more successful than those that are not. Here are a few tips to get you started on your journey towards a successful social media presence:
1. Don’t Try to Sell, Sell, Sell.
80 percent of your posts should be non-promotional with only 20 percent showcasing your new home listings directly.
2. Create Posts About Your Area or Local Events.
Feature things that make the area unique, creating interest in the history, culture and neighborhoods.
3. Congratulate New Homeowners.
Showcase your success and care for your new homeowners by congratulating them on social — even if it’s just a picture of their shiny new key in the palm of their hand.
We hope these tips will help you get inspired to create a social strategy that works for you!
Take Note: before you start posting, make sure all of your social media pages are optimized and that you are following best practices!
If you’re feeling overwhelmed, we understand… and we can help! We are now offering virtual and/or in-person training sessions for real estate agents.
These trainings will be customized just for you by a trainer who has experience in the real estate field. We can also do all of your social media management and/or social advertising for you, if you don’t have the time in your busy schedule to do it yourself. Send us an email today, and let’s start selling some houses!